Hi, I’m Andy. A Product Designer, Certified Scrum Master and Product Owner —
I help organisations tackle complex digital challenges by designing human-centred solutions that align business goals, technology, and user needs.
Product Strategy in the Making…
8+ 📈
Years in complex products
$300M+ 💰
Largest project worked
130+ 🌱
Mentorship conducted
60+ 🤝
Stakeholders influenced
13+ 🌍
Countries engaged
Expanding Design Leadership Beyond Singapore
Bringing my design experience from Singapore to Taiwan through an international knowledge-sharing session with product designers and managers, exploring how culture shapes the way we design digital experiences.
Shaping Singapore’s Defence Design Community
Co-founded and led a cross-agency Defence Design Community, connecting designers and product leaders across Singapore’s defence and security ecosystem to strengthen collaboration, share knowledge and shape the future of defence technology.
Crafting Value: A Business Designer in a Business Conversations
I consistently orchestrate Design Thinking Workshops and Problem Refinement Workshops with clients. These collaborative sessions are designed to co-create value propositions that propel their businesses to the next level.
Mentoring Across Horizons: Democratise Mentorship for All
Embarking on my mentoring journey in 2020 marked a significant chapter in my professional and personal growth. Guiding designers from diverse corners of the globe in reviewing portfolios and sharing insights on design, and UIUX.
Leading with Impact: Navigating a Borderless Learning Landscape
At Aleph Academy, I cultivate a culture of continuous and collaborative learning, providing unfettered access and urging everyone to embrace the ethos of never-ending learning.
Inspiring the NextGen Futures: Nurturing Emerging Talent
It was a truly heartwarming experience to have the opportunity to be a guest speaker, inspiring a group of graduate students at General Assembly.
Design Discipline: Nurturing Creativity through Daily Design
Over the course of the project, spanning from Wednesday, January 4, 2017, to Thursday, April 13, 2017, I curated a collection of 100 posters. Each design was inspired by a single word or short phrase extracted from my daily Gemini horoscope.